Login trends have changed quite a bit in recent years. The right approach can both strenghthen security and improve user experience.
Considerations:
Mandatory 2FA for all
Always logged in on mobile
Passwordless login (FIDO/passkey, already supported on iOS)
Better use of biometric login with SSO
Improved signup, eg, using QR codes etc
Consideration of kiosk devices, eg, logging in with smart cards or NFC + fast timeout